SubHub allows users to keep track of all of their subscription fees on one platform. However, their desktop-only website is not user-friendly. I was tasked with creating a mobile version of its product that could be used by a broader audience. In particular, SubHub wanted mobile users to see a comprehensive view of their spending on subscriptions, have the option to unsubscribe from services, and have users receive notifications of upcoming auto-renewals.
Research indicated that the majority of SubHub’s users were over the age of 30, with an equal split between men and women. Their target users used mobile and desktop applications equally and were looking to be more budget-conscious. Using this information, I developed a persona to represent the goals and needs of SubHub’s target user.
Upon completing SubHub’s archetypal user, I jumped into developing possible solutions. The first step involved drawing a map of possible end-to-end user experiences. The ultimate goal was to design an application that allowed users to view their subscriptions, have the ability to view each individually, and be able to ultimately unsubscribe from each if they wanted to do so.
Upon further research and completion of the end-to-end user experience, I then started the development process by sketching low fidelity wireframes. I wanted the UI to be as seamless as possible so that users could easily and efficiently add, link, and view their subscriptions.
The next step of the process involved converting my sketches into digital wireframes. Each sketch was converted to a low fidelity wireframe, which was then converted to a high fidelity wireframe. I decided to go with a purple color scheme to reflect an inviting and refreshing experience for users.
Usability testing was conducted to ensure users could accomplish each identified goal, which included adding and unsubscribing from individual subscriptions; having a comprehensive view of their spending; and being notified when subscriptions were auto-renewing or when a payment was due. Following usability testing, a prototype was finalized.
